In this case study, I present the problems, journey, results, lessons learned, and methodology of the Moje ING app redesign, focusing on information architecture issues.
As a representative of ING’s global design function, I showcased the complex process of bot personality design and its cross-functional implementation for ING Poland.
I shared my observations about the challenges that the design industry is facing, how design is utilized by other product roles, and strategies for finding balance.
